Success Story: New Launch, New #1 Best-selling Translated Title!
#1 Best-selling Translated Title
Less than a month ago, on July 16th 2023, we released the Spanish translation of Highlander’s Claim. It is Mariah Stone’s ninth book in her time-travel Highlander series, Called by a Highlander. A week later, El reclamo del highlander made it to the number 1 bestseller in its categories on Amazon:
We are thrilled to point out that this success story is not unprecedented. Just like all the other releases in the series, El reclamo del highlander proved to be an audience’s favourite from launching day, hitting number 1 bestseller for several days. Readers of Al tiempo del highlander series have been anticipating each new launch since the first book, La cautiva del highlander, was translated into Spanish and launched back in May 2021.
What’s behind Each Launch
It is a dedicated team of professional linguists working with an author fully committed to her new audience.
Ayelen and I have worked closely on each title of the series. We have spent the last two years translating, editing, and proofreading each new book to make sure readers fall in love with each story. Our translation process involves a lot of communication and brainstorming to keep the series consistent in terms of tone, setting, terminology, and characters.
And each new launch, and each audience review has filled us with pride for everything that’s been accomplished through hard work and passion for what we do. Of course, this success wouldn’t have happened without Mariah’s skilful craft in storytelling and worldbuilding. Or without her marketing knowledge and our expertise to translate the best ads and marketing campaigns that engage her foreign audience.
How a New Release Impacts Global Sales
Since we launched El secreto de la highlander (book number 2 in the series) in August 2021, Ayelen and I have been keeping a close eye on reviews. At first, we wanted to see how readers reacted to this title (one of the first projects we ever worked together on), know what reviewers said and analise their input.
However, we couldn’t help noticing something else with each new launch. Whenever a new book in the series became available, all the other books in the series started to sell better and become more visible to readers.
As an author, this might not sound surprising. You might have noticed this in your home market, especially if you write in a series. But, for us, it was the first time to experience such success as literary translators. We wish we had more screenshots to be able to illustrate the process.
We have, however, captured the impact on sales with the release of book number 8, El protector de la highlander:
This screenshot was taken on April 16th 2023, eight days after the release of “El protector de la highlander”. It shows how the first three books in the series (launched two years earlier) became bestsellers shortly after the release. The titles in the ranking are:
#3 La cautiva del highlander (book 1)
#5 El corazón del highlander (book 3)
#6 El secreto de la highlander (book 2)
What the Future Holds
With book number 10, Highlander’s Destiny, this series will sadly end, and parting with it will be as hard for us as for its readers.
But not everything is bad news. Mariah is currently working on her Dukes and Secrets series. Book number 1 in the series, All Duke and Bothered, was launched a few weeks ago (July 25th 2023). And it has fast become a bestseller in its home market:
Luckily, the international bestselling author has already shown interest in having it translated into Spanish. So, if everything goes according to plan, her Spanish readers can expect to be leaving the Highlands soon. But only to be transported to the ballrooms of London in this new Regency series.
And we couldn’t be more thrilled!
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